To give through a foundation is, for many people of means, the considered way to do it. A foundation gives structure and permanence to generosity, and allows it to be directed thoughtfully over time. It is also, in most jurisdictions, an accountable thing, and accountability means disclosure. A foundation files, and what it files can generally be read.
What is disclosed varies, but the elements recur. There is usually a record of those who govern the foundation, its trustees or directors. There is often a registered address. There are frequently filings that describe the foundation's funds, its income, and its giving. A foundation is, by design, not an opaque vehicle; it is a transparent one, and its transparency is part of what makes it trustworthy.
For the individual behind a foundation, this transparency has a consequence worth seeing plainly. The foundation's filings connect the person to it, name them as a party to it, and, through its financial disclosures, indicate something of the scale at which they are able to give. A person may conduct their other affairs discreetly and find that their foundation has, as a matter of obligation, disclosed a meaningful part of their circumstances.
There is also the matter of the giving itself. The recipients of a foundation's support, the causes it favours, the pattern of its grants, all of this is often legible from its filings, and it describes the person behind the foundation as surely as any other record. A pattern of giving is a statement of values, of interests, of associations, and a foundation, by its nature, tends to make that statement public.
None of this is a reason against foundations, which are an admirable way to give. It is a reason to enter into one with the disclosure understood. The transparency of a foundation is a feature, not a flaw, but it is a feature whose consequences for the founder's own visibility deserve to be weighed, alongside the structure, the governance, and the purpose.
The reasonable course is to treat the public face of a foundation as part of the design of it: to know what the filings will say, to understand how they connect to the founder, and to shape the structure and the giving with that knowledge in hand. Generosity is not diminished by being conducted thoughtfully, and a foundation entered into with clear sight of what it discloses is simply a foundation set up well.